Creating my own Music Marketing Campaign – Lady Gaga

For my Marketing Module assessment I created from scratch my own product and created a marketing campaign for it. I decided to create an Acoustic Album for Lady Gaga and developed the visuals for this product in photoshop as can be seen below. I then utilised different software and my knowledge of marketing (such as Adobe photoshop, Adobe Design, Canva and Yougov) to create an extensive marketing campaign and pitch it to a room of 20 people.

Album Covers:

Acoustic Sessions Beautiful Bones

Photoshopped Images:

Screen Shot 2018-04-11 at 19.05.19 Screen Shot 2018-04-12 at 00.59.02 Screen Shot 2018-04-12 at 01.05.51

Screen Shot 2018-04-14 at 14.56.09.png Screen Shot 2018-04-14 at 16.37.58 Screen Shot 2018-04-14 at 16.56.17



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